“If a freelancer creates a stunning portfolio and no one sees it… did it even happen?”
It’s a hard truth, but visibility is everything. As a freelance video editor and post production specialist, I’ve learnt that a great showreel on your website isn’t enough. Clients, producers and collaborators don’t always Google you directly. Sometimes they find you through unexpected platforms.
That’s why I maintain a handful of strategic profiles across creative networks, directories and niche communities. They help me stay visible, rank better in search results and sometimes even bring in new leads.
Here’s a look at the real profiles I use and why they might work for you too.
🎨 1. The Dots – Creative Networking and Opportunities
If you’re working in creative media in the UK, The Dots is a brilliant place to showcase your work. It’s like a friendlier, more visual LinkedIn for designers, editors and producers. I’ve had a few corporate clients reach out via direct message simply because they’d seen my reel there.
👉 Related reading: How to get a freelance video editor.
📘 2. Yumpu – Turn PDFs into Indexed Portfolios
Yumpu isn’t well known in post circles but it’s quietly powerful. It converts PDF presentations into interactive, mobile friendly documents. Better yet, they show up in search engines. I’ve used it to host showreel breakdowns and even my freelance rate card.
✅ Links inside the document stay clickable, a win for directing traffic back to your site.
🧑💻 3. Gravatar – A Small Profile With Big Reach
Gravatar powers avatars and bios across platforms like WordPress and Disqus. It may not sound exciting but your profile can rank in Google, especially if you’re active on forums, blogs or guest posts.
💡 It’s a set and forget visibility trick for any video production freelancer.
🛠️ 4. Avid Community – Where Editors Actually Hang Out
I’m a regular on the Avid forums. Beyond the helpful workflow tips, the community also provides visibility within the professional editing world, especially among producers and post managers.
If you solve a problem or post a workflow tip your profile can get views from people working on high end productions.
🧠 5. Sketchfab – Curate Creative Resources
Sketchfab is technically a 3D model marketplace but I use it for creative R&D. It’s great for sourcing assets for motion graphics or pitch visualisations. Following artists whose work aligns with your brand can also showcase your taste to potential collaborators.
It’s not a core platform for every freelancer but worth bookmarking if you dabble in animation, titles or 3D infused edits.
📍 6. FreeIndex – Simple SEO Win for Local Clients
FreeIndex isn’t flashy but it ranks well. I listed Cinematic Lee Ltd here ages ago and it still brings occasional traffic, especially for people searching “video editor London” or “freelance video production near me”.
Pro tip: Keep your description clean and accurate. Don’t keyword stuff, just make it readable and honest.
Final Thoughts: Build a Trail, Not Just a Website
Clients find freelancers in odd places, sometimes through a curated creative network, sometimes via a dusty old profile you forgot existed.
That’s why I recommend building a trail of trusted profiles. Each one gives you another breadcrumb on the internet. Done well, they build authority, improve your search results and make it easier for people to contact you.
It’s not about being everywhere. Just be present in the right places and keep your links tidy.
TL;DR – Platforms Worth Updating
Here are six platforms I actively use to stay visible as a freelancer:
Being self employed, we have to adapt or die.
