How was it made?

Kira was stitched together using a mix of publicly available AI tools:

• Runway for image generation and video composition

• Pika Labs for motion

• ElevenLabs for voice acting

• D-ID for syncing mouth movement to AI dialogue

• ChatGPT (hello) for scripting

• Midjourney, Stable Diffusion, and others for characters and environments

None of these tools are new. But Kira is the first time I’ve seen them used together to create something that feels cinematic and professional.

This isn’t AI slop. This is AI cinema.

Why Kira is a wake-up call

I’ve worked in video editing and post-production for years. Normally, syncing voiceovers, building graphics and creating visuals like this would take weeks, especially when working frame by frame.

Hashem did it in 12 days. On his own. With software.

That’s not just a gimmick. That is a working production pipeline.

If you’re a video editor, animator, VFX artist or even a copywriter, this should hit hard. We’re no longer just competing with other freelancers. We’re now competing with software that never sleeps and doesn’t charge a day rate.

AI replacing video editors: the new reality?

Let’s not sugar-coat it. Yes, AI is coming for creative jobs.

Not eventually. Now.

Kira shows us that AI-generated film is no longer speculative. It’s fully achievable. And disturbingly efficient.

Today:

• AI tools like Sora can generate video from text

• Platforms like Runway can cut, stabilise, colour-grade and stylise in minutes

• Voices can be cloned. Faces can be deepfaked. Editing can be automated

Personally, I do use AI in my own posts – sometimes I’ll use Sora or Firefly to generate an image or rough idea. But I would never risk it for professional client work. The legal grey area around copyright and intellectual property is still far too murky. It’s one thing to risk that on my own blog, but another thing entirely to do it for a paying brand.

It feels like a Black Mirror episode

The story in Kira – cloning, rebellion, artificial intelligence – hits a bit too close to home.

Honestly, I wouldn’t be surprised if Charlie Brooker already had this episode in mind. Or maybe AI already made it.

What scares me the most is how real it’s all starting to feel. I can actually see myself being tricked by a deepfake video call one day. Imagine getting a FaceTime call from someone who looks and sounds exactly like your grandchild. Only it’s not them. That’s the kind of scam that will become possible with this technology.

Kira is fiction. But not for long.

Democratisation or devaluation?

There’s a hopeful side to all this. Tools like these do make storytelling more accessible. People without big budgets or technical skills can now make something meaningful. That should be celebrated.

But here’s the downside. When everyone can make content, the value of content drops. The internet becomes even more flooded with synthetic noise. And deepfakes, scams and misinformation become harder to spot.

We’re facing a flood. And there’s no lifeboat yet.

What happens now?

Here are some of the uncomfortable questions Kira left me with:

• Are we the last generation of human video editors?

• Should filmmakers learn prompt engineering instead of cinematography?

• Will clients care who – or what – made their video, as long as it performs?

• What does copyright mean when everything on screen is synthetic?

• And when you can’t trust a face or a voice anymore, how do we know what’s real?

Final thoughts

This isn’t just a viral video on YouTube.

Kira is the moment AI stopped being a toy and became a serious creative force.

It’s beautiful. It’s terrifying. And it’s very, very real.

If you work in post-production, storytelling, or content creation, this should give you pause. AI replacing video editors is no longer a theoretical idea. It’s happening. Right now.

The tools are already here. The pipeline is proven. And the audience won’t know the difference.

The future of filmmaking isn’t coming. It’s already uploaded.

What do you think?

Have you watched Kira? Does it excite you, terrify you, or both?

Let me know in the comments or drop me a message if you’re trying to figure out how to survive the next wave.

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Related reading

• AI replacing video editors: What you can actually do about it

• How I use AI ethically in my creative workflow

• Runway, Sora, and the tools changing filmmaking forever